Brand

Brand new brand
In January 2009 International Innovation Company was formed after the merger between the company Vacu Vin and BIN International (The organisation behind the successful television show "Holland's Best Idea". After the merge, the International Innovation Company re-launched Vacu Vin as a brand instead of a company name, and introduced ID Selection as a "brand new brand".






Over 6000 ideas a year

ID Selection is the brand for a wide variety of fun and innovative products. Because ID Selection is not restricted to a certain line of products we can turn any good idea into a marketable product. With an input of over 6000 ideas a year through a televised innovation competition, ID Selection has a wide range of products to develop. These products are ideas from the international televised innovation competitions, which have been fine-tuned and improved where possible by our own Research and Development department. By targeting the brand's focus on improvement and innovation, ID Selection is able to offer a wide product line, from baby toys to home improvement tools